This bowl of soup as described by national and provincial media.
It reports on the development of the entire Shanxian Mutton Soup industrial chain: 10 leading enterprises in canning and processing, an annual canning capacity of 30,000 tons, sales revenue exceeding RMB 1.5 billion, an industrial-chain output value surpassing 10 billion yuan, and a regional public brand value of RMB 36.6 billion; it names core products such as “Baishoufang Mutton Soup” as being selected for the “Shandong Quality Products” brand.
View the OriginalIt reports on the experience and practices of the Shanxian Mutton Soup Industry Association in building a whole-chain development model through the approach of “Party building leading the way and united development”, covering the Association's service stations, the comprehensive Party committee for the industrial chain, industry standards, talent training, e-commerce livestreaming bases, and mechanisms that connect with and benefit farmers.
View the OriginalIt reports on the brand building and industrial development of Shanxian Mutton Soup, mentioning the growth of distinctive brands such as Baishoufang and the employment generated across the entire industrial chain.
View the OriginalChina News Service reports on the traditional craftsmanship and industrial development of Shanxian Mutton Soup, recording its style of “milky white as milk, fresh and without any gamey smell” and the local culinary culture.
It reports on Huanggang Town's development of Qingshan goat mutton soup as a distinctive industry for enriching the people, integrating breeding, processing, and catering resources, unifying standards, and expanding sales channels with the help of e-commerce.
View the OriginalIn 2017, the “Hometown” program on CCTV-7 launched a 24-episode special series titled “The 24 Solar Terms and Health Preservation”, broadcast on the day of each solar term. Baishoufang invested in brand promotion on the series, with the subtitle board “Nutritious and delicious mutton soup—Baishoufang of Shanxian, Shandong” appearing in every episode. According to the account of Wu Xingmin, a senior media professional at the China Agricultural Film and Television Center, this was the longest-running brand promotion of Shanxian Mutton Soup on a national media platform.
The 21st China International Agricultural Trade Fair, hosted by the Ministry of Agriculture and Rural Affairs, was held from November 28 to December 1, during which Baishoufang Mutton Soup from Shanxian drew the attention of guests and consumers, with many consumers tasting and purchasing at the booth.
The “Baishoufang” brand image promotional film successively debuted on CCTV-1 General, CCTV-2 Finance and Economics, CCTV-4 Chinese International, CCTV-7 National Defense and Military, and CCTV-17 Agriculture and Rural Channels; media including China.com.cn, Yangshipin, People's Daily Client, People's Tribune, Nongshi Net, and Sannong Toutiao Client also carried promotional coverage.
The CCTV.com enterprise feature page introduces Baishoufang as a representative brand of Shanxian Mutton Soup, with an export-standard production line and products sold to 21 provinces, autonomous regions, and municipalities across the country. (This page is 2012 material; some data is subject to the company's latest public information.)
View the OriginalIt reports on the industrialization path of Shanxian Mutton Soup going south to Hangzhou: with “upholding the fundamentals while innovating” as its core, establishing a full-process standard system from farm to table; in 2025, helping more than 80 authorized stores under brands such as “Yangqizheng” and “Datieniu” open in Hangzhou; with annual sales reaching RMB 50 million through Douyin livestreaming and e-commerce platforms; and an industrial-chain output value of RMB 16 billion.
View the OriginalIt reports that Shanxian researched and formulated local standards for Shanxian Mutton Soup (23 items in total, from ingredients to production); invested RMB 1 billion in building a Mutton Soup Cultural Industrial Park; achieved an annual canning capacity of more than 40,000 tons and sales revenue of RMB 2 billion for mutton soup; absorbable catgut surgical suture products account for over 70% of the national market; and 150,000 people work along the county's mutton soup industrial chain.
It reports on Shanxian's development of the “Shanxian Mutton Soup Craftsmen” labor brand, with 25,000 practitioners and annual industry sales revenue of RMB 9 billion; in 2024, a training base for Shanxian Mutton Soup making was established, training and supplying more than 1,000 skilled workers; and 116 stores now operate under the “Danyang Qianqiu” brand system.
The industry trade union federation and the industry association conducted collective bargaining and signed a “1+3” collective contract covering 31 enterprises and 876 workers; it specifies that the average wage of workers in 2026 shall not be lower than RMB 3,500, sets the wage composition and minimum standards for 11 positions, and establishes an allowance system for skilled talent and an innovation reward system.
View the OriginalIt reports that the Association has combined the work of the provincial “Double Integration and Double Innovation” innovation zone for Party building in emerging fields with the “Association–Commerce Benefiting Heze” Action, promoting industrial upgrading from the three aspects of industry, Party building, and coordination.
View the OriginalIt reports that Shanxian Mutton Soup has opened more than 230 stores in Hangzhou, analyzing its path of standardized stores, collective trademark licensing, raw material assurance, and local adaptation.
View the OriginalIt provides an in-depth interpretation of the path of Shanxian Mutton Soup from a celebrated local delicacy to a ten-billion-yuan industry, involving the government's “County Magistrate Project”, collaboration between the industry association and the industrial alliance, and standardization and industrialization.
It reports on Shanxian's distinctive medical suture (commonly known as catgut) industry: the high-end medical suture output of six enterprises accounts for more than 80% of the national market share, with an annual output value of RMB 300 million; Shandong Haidike Medical Products Co., Ltd. is the representative enterprise.
Association President Zhang Shihe led member companies to pay visits of condolence to the County People's Armed Forces Department, the Fire and Rescue Brigade, and the Armed Police Squadron.
Organizing visits to the Red Husi Revolutionary Education Base and three representative enterprises, and exchanging business practices.
View the OriginalThe Association implements measures in the three aspects of industry, Party building, and coordination to promote industrial upgrading.
The Association was honored with the “Four-Good” Chamber of Commerce title by the All-China Federation of Industry and Commerce, and Dong Hongpan, Vice Chairman of the CPPCC Shanxian County Committee and Chairman of the County Federation of Industry and Commerce, attended the award ceremony.